Projects

As a team of 5, we created a campaign planbook for Elevation Everest. I created a client dossier outlining their goal, wants, needs, what went well last time, and what went poorly. I assessed their current demographic and compared that to a demographic most drawn to their campaign asks. We operated off of this document to reference a comprehensive overview of the client and their goals. My role in this project was Strategic Communications Director.

This is a collaborative campaign pitch informed by information gathered by myself, shown in "Chipotle Brand Analysis."

This was a 2025 academic campaign to meet goals of increasing brand following on TikTok and gaining national recognition by posting authentic, on-trend content that reflects the company's history and craftsmanship.

Louis Vuitton x Gorpcore is a 2025 academic campaign aimed at seeking brand whitespace and leveraging cultural branding.

Cradlewise 2025 academic strategic campaign to increase brand awareness.

This individual project aimed to use social listening tools such as Meltwater to analyze and assess Chipotle's strengths and weaknesses in brand reputation.