Strategic Skills
Creating the best version of any brand
Strategic Documents
I am experienced in the creation of press releases, creative briefs, pitches, proposals, ad and marketing strategy, crisis plans, pitch decks,
Online Media Strategy
Incorporating social listening tools such as Meltwater provide valuable insight into how a company can most effectively leverage media presence. I have experience creating audience personas and using target audience attributes to create campaigns.
Crisis Aversion
Understanding, assessing, and mitigating risks are core aspects of ensuring brand longevity. My solution-focused approach helps to maintain an emphasis on the horizon
Client Relationships
Through academic and work experience I have learned the value of building relationships with partners and clients. This is a crucial aspect of public relations and maintaining a positive brand reputation.
Cultural Positioning
Understanding where a brand falls in consumer culture helps to see what white space may be leveraged to achieve growth goals.
Task Management
Through my time at CU Boulder and working as Pro Shop Manager at Coal Creek, I have learned the importance of task management. I am able to assess the tasks at hand and determine what should be done first to meet goals and deadlines.
Brand Truth
Living and breathing brand truth makes for effortless deliverables. An in-depth understanding of a brand is the best way to ensure campaigns are authentic.
Consumer Relationships
I enjoy forming relationships with consumers, learning what makes them tick, and what keeps them coming back. I believe leveraging this information into brand strategy makes the experience more impactful and enjoyable for both brand and consumer.