Colorado Candy Company
This was a 2025 academic campaign to meet goals of increasing brand following on TikTok and gaining national recognition by posting authentic, on-trend content that reflects the company's history and craftsmanship.
In this section, I have included influencer and journalist outreach emails written by me as well as social media mockups and a press release I collaborated on.
Target Audience: Digitally literate Gen Xers (44-59 y/o) and Millennials (28-43 y/o) who are familiar with platforms like Tiktok and have Baby Boomer (59-77 y/o) parents familiar with older, traditional candy styles.
Millennials within Northern Colorado and Fort Collins are who value local and small businesses with heart who prioritize quality.
Parents ( mid-millennial, 30-40 y/o) in the Northern Colorado and Fort Collins area with children.
Active Tiktok users that consume ASMR videos, 'mukbangs,’ and/or short-form historical videos.
The "Candy Across Generations" campaign was created with the sentiment of story-telling, honoring the history of candy making, and bringing people together over sweet treats.
This campaign aimed to drive interaction on the #candyacrossgenerations tag and increase brand following on tiktok through UGC.
Project Gallery
