Capstone: Campaign Planbook

As a team of 5, we created a campaign planbook for Elevation Everest. I created a client dossier outlining their goal, wants, needs, what went well last time, and what went poorly. I assessed their current demographic and compared that to a demographic most drawn to their campaign asks. We operated off of this document to reference a comprehensive overview of the client and their goals. My role in this project was Strategic Communications Director.